Inspired by Mercedes-Benz’s ambition, perseverance, and revolutionary innovation over its 140-year history, I produced this campaign to celebrate and highlight their legacy. My initial launching point was the Mercedes-Benz logo and how it’s often mistaken for a propeller, and not the 3-pointed star it’s meant to be (representing air, land, and sky).

This campaign consists of two print/digital ads, and one social video.

Exploring what it means to be apart of the legacy.